Not Interested
"I wasn't expecting you to be interested — I haven't given you anything to be interested in yet. Most business owners looking to grow [clicked our content / we reach out to] — is that you?" | "Makes sense. Is it that the timing is bad, or you're not convinced this solves something important?"
I'm Busy / No Time
"[Name], if you weren't busy I'd be talking to the wrong person. Give me 30 seconds and we'll know if this deserves more time." | "Before I let you go — what's the biggest thing you'd want fixed right now if you could?"
Call Me Back
"Of course. Before I call you back — what's the #1 thing you'd want to get out of that conversation?" | "What's going to change between now and then?" | "Rather than me chasing you down, what would need to be true for that next call to actually matter?"
Send Me an Email
"Happy to. What would actually catch your attention in that email?" | "What would you need to learn to justify spending $497?" | "Everything I just said I'd read off an email — let me ask you: what's the one thing that would make this worth your time?"
Think About It
"Totally respect that. What specifically do you need to think about — the dates, the investment, or whether this would actually work?" → Isolate → address only that one
Too Expensive / No Budget
"You mentioned this problem has been costing you [amount] for [time] — so we're talking [total cost of inaction] vs $1,997. Is the investment actually the issue, or is it whether this will work?" | "If you're worried about $2K you'll never get to $20M."
Need to Talk to Spouse/Partner
"Aside from your spouse — is this an event YOU want to attend?" [Isolate] → "Would your spouse be opposed to something that puts more time and money back in your pocket?" → "Your certainty will give her confidence it's the right decision."
Need to Check Calendar
"Outside the dates — is this an event you WANT to attend?" [Yes] → "Let's lock in a seat. If dates don't work we'll push you to the next one. I'm asking you to commit to the information, not the dates." [No] → Return to emotional amplification
I Don't Want to Get Bigger
"You're either growing or declining. Is it safe to say you don't want to grow because you haven't been able to historically?" | "People stay with growing businesses because they see opportunity. What's stopping that?"
Walking Into a Meeting
"I know that meeting matters. If this could materially improve what you care about, would you give me 2 minutes first?" | "If I could show you how to add $10M to your top line, would you give me 2 minutes?"
Last Ditch — 3 Reasons
"There are only 3 reasons someone doesn't do this: [1] Not the decision maker [2] Don't have the money [3] Don't think it'll work. Which one is it for you?" → Address only that one.
You're Just Trying to Make a Sale
"Our $150M company doesn't need a $497 ticket. What we need is another relationship and testimonial. Would you like a solution or do you prefer to sit in indecision?"